Michael Adams is Founder and President of the Environics Institute, which he founded in 2006. He also serves as president of the Environics Group of research and communications companies, which includes the Environics Research Group which he co-founded in 1970.

Michael Adams is a noted commentator on social values and social change in North America. The founding president of the Environics group of research and communications consulting companies, Michael has written five books published by Penguin Canada, including the bestselling Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the Donner Prize for the best book on Canadian public policy in 2003. His most recent book (published in 2017) is Could if Happen Here? Canada in the Age of Trump and Brexit.