Books

Michael has written four Canadian bestsellers charting the evolution of social values in North America, including Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the 2004 Donner Prize for the best book on Canadian public policy and was chosen by the Literary Review of Canada as one of the 100 most important books ever published in Canada.

Michael’s books draw heavily on social values research conducted by Environics Research Group, the public opinion research firm he founded in 1970. Environics has been a pioneer in social values research in Canada and the United States. With offices and affiliates in Toronto, Montreal, Ottawa, Calgary, New York, Washington, and Oakland, CA, Environics is a leader in opinion research, offering corporate and government clients unique insight into values segments and social change in North America.